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Funeral Home Owners Add Social Media Links to Funeral Websites

December 08, 2010 | | Comments 1

Add Social Media Links to Funeral Home WebsiteEach month on this blog we run a Blog Series dedicated to helping funeral home owners and funeral directors use online tools to grow sales and create new revenue streams. Last month we wrote about Funeral Home Owners using Google Places Coupons to drive sales. After the article was published we started a LinkedIn Discussion on the topic and received quite a few responses. One funeral home owner even said she used Google Places Coupons successfully in the past year!

This month we are going to focus on helping funeral home owners and funeral directors learn how to optimize their website to include links to their Social Media sites. By adding Social Media links to your funeral home website you can turn website traffic into new online community members. Over time you can then convert those new community members into new customers. It’s an easy update to your website, but the results can be HUGE for your funeral home.

Add Social Media Links to Your Funeral Home Website

Many social networks like Facebook, Twitter, and LinkedIn have made it extremely easy to link from your website to your social media profiles. You can even find image icons to add to your website and link to your social media sites. It is highly recommended that you add your Social Media icons/links near the header of your website so that everyone who lands on your website sees them. Some companies only add their social media icons/links to the footer of their website, but if people do not scroll down the site, they never see the icons. The biggest thing is to get your social media icons on your funeral home website. Where you put them is secondary, though we think it makes a big impact when you have them in a place that is highly visible to everyone who lands on your website.

Benefits of Having Social Media Links on Your Funeral Home Website

There are numerous benefits to having your social media icons/links posted on your funeral home website. Here are a few of the biggest benefits to having your social media icons/links on your website:

  • Converts web traffic into new online community members
  • Helps with SEO when folks search for “XYZ Funeral home on Twitter”
  • Separates you from your competitors who may not have added social media icons/links to their website
  • Allows prospects to connect with your past customers to ask questions
  • Provides you with a direct line of communication to new prospects

If you’re using Social Media to connect with customers and prospects, build relationships, and ultimately drives sales then you’re much further along then many funeral homes. Now, with a few creative ideas, like adding your social media icons/links to your funeral home website, you can drive even more people to your social media sites. Over time, with the right social media strategy, you will convert your online networks into customers. You’ve already done the hard work, which is buying into social media, setting up profiles, and continually updating your sites. Now you just need to start driving more traffic to those social media sites. Adding social media icons/links to your funeral home website is a great way to do just that!

Filed Under: Funeral Industry

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About the Author: Stacy Jo reports on vehicles, shows, events, activities, local life, etc. She is pretty straight forward and she helps AC Jones with some of his stuff too.

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  1. Funeral Home Owners Add Social Media Links to Funeral Websites…

    Each month on this blog we run a Blog Series dedicated to helping funeral home owners and funeral directors use online tools to grow sales and create new revenue streams. Last month we wrote about Funeral Home Owners using Google Places Coupons to driv…

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