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Create an Online Newspaper About the Funeral Industry with paper.li

February 03, 2011 | | Comments 3

Use paper.li for your funeral home

Over the past few months we have been brainstorming online marketing ideas for funeral directors and funeral home owners to use when promoting your funeral home. A common theme within each of our ideas is the use of online content to help provide relevant information to your target audience. Although many funeral owners understand the importance of creating valuable content as a way of providing relevant information to their customers and prospects, they often push back by letting us know that creating great content takes a lot of time, something they don’t have a lot of. This is true, what you put into producing content is what you get out. With that said, we always stress the importance of creativity when trying to overcome an issue. So, with a little creativity, we have come up with another interesting marketing tactic for funeral home owners and funeral directors. Funeral home owners can take advantage of paper.li to create an online newspaper about the funeral industry.

What is paper.li?

According to their website, “Paper.li organizes links shared on Twitter and Facebook into an easy to read newspaper-style format.” Paper.li allows users to create their own newspaper through tweets or Facebook links. You can choose from a number of content collection options within the paper.li system. Depending which option you choose, paper.li looks for tweets/Facebook posts with links attached, and then organizes the content into a newspaper format automatically. Using paper.li provides funeral home owners and funeral directors with a tool to spread relevant content from other funeral industry experts to your customers and prospects in a way that’s very elegant and consistent.

How do I setup a paper.li newspaper for my funeral home?

Paper.li allows you to sign-in with your Facebook OR Twitter account. Once signed in you can create up to 10 unique online newspapers for free. Once you’ve signed-in you can click the ‘create a newspaper’ link in the top right corner of paper.li. You will then be presented with 5 options for creating your paper.li online daily newspaper. The options are very intuitive and the system will walk you through everything.

Benefits of creating an online newspaper for your funeral home

By taking time to follow the right people on Twitter you can create a highly relevant daily online newspaper that you can use to educate and provide value to your followers. Now you can still use content marketing techniques without having to take the time to create your own original content. Even better, you can still create content, but not as frequently, yet still provide valuable content from yourself and from others in the funeral industry to your customers and prospects on a daily basis. Another nice feature is that you can promote your online daily newspaper automatically on Twitter simply by selecting that setting. You can also promote your paper.li funeral newspaper manually on your other social media sites.

By getting great content in front of your target audience on a regular basis you’re going to position your funeral home and yourself as a leader in the local funeral industry. When people need funeral services they are going to think about you right away. By taking a little time to learn how to use paper.li, then setting up your online daily newspaper, and actively promoting it, you will “turn strangers into friends, and friends into customers.” – Seth Godin

What are you waiting for? Get started creating your online daily newspaper for your funeral home right now. Let us know how it goes.

Filed Under: Funeral IndustryInsider Email

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About the Author: Stacy Jo reports on vehicles, shows, events, activities, local life, etc. She is pretty straight forward and she helps AC Jones with some of his stuff too.

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  1. Create an Online Newspaper About the Funeral Industry with paper.li…

    Over the past few months we have been brainstorming online marketing ideas for funeral directors and funeral home owners to use when promoting your funeral home. A common theme within each of our ideas is the use of online content to help provide relev…

  2. Funny you should bring this up. I just started playing around with paper.li. I hooked up @MATWCremation, but unfortunately, I have a few very prominent people I follow who aren’t in the death care industry, most notably, @mashable and @guykawaski. The newspaper was filled with mostly their links. I went back and removed them as people I follow (I have them on my personal twitter account anyway). This was yesterday and it’s a few more hours before it gets updated. I’ll keep you all posted.

  3. Ryan T says:

    Very cool Brigid! There are a number of options for setting up your paper.li newspaper. You can create a Twitter List and fill it with only people from the death care industry. This way you can follow who you want while still creating a relevant paper.li newspaper.

    Best,

    Ryan T
    http://blog.Heritagecoach.com

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