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Host a “Celebrate Life” Party at Your Funeral Home

April 20, 2011 | | Comments 1

Over the past several months we have been writing about ways that funeral home owners and funeral directors can leverage creative marketing campaigns and new technologies to generate new revenue streams for their funeral home. As we discussed in a recent article, marketing funeral homes is a tough task as the topic of death is very unpopular. With that said, that forces us to get more creative in the way we approach selling funeral home services. One idea we came up with was for funeral home owners to get involved in the community as a way of connecting and building relationships with your target audience. Along that same line, funeral home owners can create new revenue streams by offering ‘Celebrate Life’ parties to their customers.

funeral home revenue generationI don’t know about you, but when I go, I want people to celebrate my life instead of mourning my death. More and more people would rather not see their family members grieving at their funeral. So with the trend fully in place, why not take advantage of it by offering a new service at your funeral home? Instead of the traditional viewing and funeral, customers should be able to enlist your services to host a ‘Celebrate Life’ party for their deceased loved one.

If you do this for your funeral home you have to get creative and go big. I’m talking food, drinks, custom themes, full planning help, etc. Parties can be hosted in the parking lot or even inside the funeral parlor if it’s not too depressing. If not, you can also contract with local businesses in the area to host ‘Celebrate Life’ parties at their location. A service like this might bring in thousands of dollars per event. Not only will you be making money, but you’ll be creating a unique experience that will be remembered forever by your customers, as well as, talked about with their friends/family.

Example ‘Celebrate Life’ Parties that You Can Host at Your Funeral Home

  • Celebrate Life Bar-B-Q
  • Celebrate Life Sports Outing
  • Celebrate Life Costume Party
  • Celebrate Life Concert
  • Celebrate Life Volunteer Outing

When coming up with your ‘Celebrate Life’ service, it’s important that you provide example party ideas, but with that said, you should also explain that ALL ‘Celebrate Life’ parties can be customized to meet the families interests. Families will want to have a party that symbolizes their loved ones’ interests. If he/she was a HUGE sports fan, maybe the family wants to get everyone together at a sports bar to watch his/her favorite team play. If he/she loved to grill, a BBQ would be really fun. The important part is that you’re providing grieving families with a reason to celebrate and be happy instead of mourning their lost loved one in a traditional fashion.

If you set this new service up properly I can see you generating thousands of dollars in new revenue for your funeral home. What ‘Celebrate Life’ party ideas can you come up with? Leave your comments below.

Filed Under: Funeral IndustryInsider Email

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About the Author:

AC Jones does mostly service and parts articles. He also does a lot of the finance stuff. In addition to this, AC Jones announces some of the special events, contests, giveaways, etc. He has his own Facebook account which you can click to from his profile on AutoConverse.com.

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  1. Host a “Celebrate Life” Party at Your Funeral Home…

    Over the past several months we have been writing about ways that funeral home owners and funeral directors can leverage creative marketing campaigns and new technologies to generate new revenue streams for their funeral home. As we discussed in a rece…

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