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Add a Coupon for Funeral Services to Your Google Places Page

November 24, 2010 | | Comments 0

Funeral Homes on Google PlacesA few months back we wrote an article entitled, “Drive Traffic to Your Funeral Home through Google Places“, which showed Funeral Home Owners and Funeral Directors how to use Google Places to drive more traffic to their Funeral Home, website, and blog. Now, through Google’s new Coupon feature, Funeral Home Owners can create their very own Google Coupon to run on your Google Places Page. Every person who lands on your Google Places page will then have access to your Google Places Coupon. Running a Google Places Coupon is 100% free and gives you the ability to convert Google Places traffic into Sales.

Google gives Funeral Home Owners and Funeral Directors the ability to create your own custom Google Places Coupon. If you’re looking to offer a discount on your Funeral Services or offer a free product or service with the purchase of other producs or services, you can do so with your Google Places Coupon. Follow the steps below to create your own Google Places Coupon (before moving forward be sure that you’ve already created your Google Places page for your Funeral Home).

Develop a Coupon Offer

Probably the biggest key to building a successful Google Places Coupon is coming up with a highly actionable offer. When coming up with your offer be sure to think about what your target audience would find valuable.

Design a Google Places Coupon

Once you come up with your highly actionable offer it’s time to go into your Google Places account and begin designing your Google Places Coupon. Simply log into your Google Places account and you’ll see two tabs. The first is entitled, “Dashboard” and the second is a tab entitled, “Coupons”. Click the “Coupons” tab to begin designing your Google Places Coupon.

The main inputs for your Google Places Coupon are: | Headline | Sub-Heading | Details | Image | Good Until Date |. When designing your coupon be sure to use your keywords throughout the copy. Your Headline should use keywords and be appealing to the customer-type you are trying to attract. Add actionable details to your coupon to explain as much as possible about the offer. Be sure to include your call-to-action at the end of the Details section. The last thing that you want to remember is to include an image. We used our avatar, but you can use your full company logo, an image relevant to your offer or to your audience. However you approach it the important thing is that you use an image on your Google Places Coupon.

You can watch your Google Places Coupon build on the right side of the page as you add inputs to your coupon. On top of this being free, Google makes it super easy for you to create a Google Places Coupon. Once you have all of your inputs locked in it’s time to finalize & promote your coupon.

Promote a Google Places Coupon

Once your Google Places Coupon is finalized it will start showing up on your Google Places Page. When people search terms relevant to your funeral home and add a location to their search (ie. Funeral Home Philadelphia PA) then your Listing will appear. When your Google Places Listing is clicked on users will be taken to your Google Places Page, which is where they will see your Google Places Coupon. Those who are interested in your offer will print out your coupon and bring it with them to your store the next time they are in need of your products or services.

You can also take an active approach and promote your Google Places Coupon on your website, blog, and social media. Google provides you with a URL to add to your web properties. Through this URL, you can now drive your customers and prospects to your Google Places Coupon, which is a great way to positively impact coupon redemption.

Google Places Coupons for Funeral Homes

As you can see from the information above, creating your own Google Places Coupon for your Funeral Home is extremely easy, as well as, cost effective. You want to ensure that your Google Places Page is optimized for your keywords so that you can drive quality traffic to your Google Places page. Also, be sure to use the other online tools that you’re using to market your Funeral Home (like Facebook & Twitter) to drive traffic to your Google Places Coupon. By optimizing your Google Places page for Search and by promoting your Google Places Coupon on Facebook & Twitter, you will drive quality traffic to your Google Places page and coupon. The more quality traffic you have hitting your Google Places page, the more likely you are to convert that traffic into new customers through the use of your Google Places Coupon.

Is anyone currently using a Google Places Coupon to promote your Funeral Home? How is it working for you? We’d love to hear your stories via the comments section below.

Filed Under: Funeral Industry

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About the Author: Stacy Jo reports on vehicles, shows, events, activities, local life, etc. She is pretty straight forward and she helps AC Jones with some of his stuff too.

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