Can you believe that Halloween 2012 is right around the corner? Yes I know we have a solid three months before Devils Night, but as you know, it’s going to fly by and Halloween will be here before we know it. When it comes to marketing your Funeral Home, Funeral Home Directors must tread lightly as you don’t want to offend anyone. At the same time, like any other business, funeral homes need to spread their message to potential customers as well.
Back in 2010 we started a blog series whereby we wrote about creative ways that our customers, Funeral Home Owners and Funeral directors, can advertise your business by using technology & creativity. It was a big hit and provided a lot of value to you, our customers. We are bringing that blog series back starting with this post. For the next three months leading up to Halloween 2012 we are going to focus our articles on how you can take advantage of the holiday to market to the local community.
Turn Your Funeral Home Into a Haunted House
One of the articles we wrote as part of this blog series 2 years ago discussed how funeral home owners could transform their funeral home into a haunted house during the month of October in order to build awareness of their services with the local community. In that article we discussed how to convert your funeral home into a haunted house, how to promote it in order to get people to come, and explained why getting involved in the community is a big key in the success for funeral homes. It was a great article and is definitely worth checking out if you have some time.
Partner with Local Haunted Hayrides or Haunted Houses
Now I know that converting your funeral home into a haunted house is a lot of work and also might cause some space issues in regards to still needing to perform your services during the month of October. I do still think the idea is viable and that creative funeral home directors can figure out a way to make it work. That said, another idea along the same lines, but one that doesn’t require you to touch your own funeral home, is to partner with local haunted hayrides and haunted houses to “sponsor” the event. By sponsoring a local haunted hayride you can still accomplish your goal of building awareness for your funeral home within the local community.
Benefits of Sponsoring a Haunted Hayride or Haunted House
With a goal of building awareness within the local community for your products and services, what better way to do so than to take advantage of a holiday that’s all about death. I’m not trying to be funny here, actually I’m quite serious. It really does make a lot of sense. By seeking out the organizations that’s are hosting haunted houses or haunted hayrides in your local community and asking them to partner/sponsor the event you will receive the following benefits:
- Build awareness of your company, products, and services within the local community
- Acquire leads during the events
- Establish a mutually beneficial partnership with another local business or businesses, which could lead to other opportunities in the future
- Become known around the community as a company that’s involved and cares about the local community
How to Sponsor Haunted Hayrides and Haunted Houses
The actual sponsorship could take on many forms. You could provide:
- Money to help put on the event
- Products to use during the event (ie. coffins or other funeral-related products that you have in your inventory)
- Time and man-power during the events to help put on the haunted hayride or haunted house
- Pre-event promotion to help make people aware of the upcoming haunted house or haunted hayride
…and the list goes on. There are so many things that you could do to help make your local haunted house or haunted hayride a huge success.
What Do Funeral Home Owners Get Out of their Sponsorship of a Haunted Hayride of Haunted House?
In exchange for your contribution to the event you can request any number of things in return. It’s a negotiation. Be fair, but also ask for what you want. When it comes to figuring out what to ask for, simply go back to your goals. If your goal is to build awareness then you might ask that your funeral home gets some sort of placement in the haunted house’s marketing materials, or maybe you can ask that your print materials are given to everyone when they buy their tickets. It could actually be kind of funny depending on how you execute the creative for your print materials. Think about it, consumers buy a ticket for a haunted house and in return they get information for funeral services. It could be a very fun way to spread the word about your products and services. If you goal is to generate leads, then you might want to ask for something totally different. Either way, when it comes to figuring out what to ask for, your goals are what will lead you in the right direction.
What do you think of this idea? Is it feasible for funeral home directors to pull off? Is there enough value for funeral home owners to justify the costs and/or time it would take to execute this marketing tactic? Leave your comments below. Right now you have plenty of time to plan for a marketing tactic like this, but if you delay, as we said earlier, Halloween 2012 will be here before you know it. If you want to hear our next Halloween Marketing idea for Funeral Homes, please consider subscribing to our blog. The next article will come out in the beginning of September.