In order to be a successful business in 2013, no matter what industry you are in, you need to have a sound online marketing strategy. A huge part of that online strategy should involve search engine optimization. Search Engine Optimization (SEO) is the process by which website owners optimize their websites with various terms (keywords and keyword phrases) which relate to the product and/or service that they offer. That said, as more and more companies realize how important it is to optimize their websites so that search engines like Google and Bing find their websites and publish those sites on hopefully page one of their search results, search terms are getting more competitive. In order to stand out from your competitors, a nice wrinkle that you can add to your SEO strategy should be to utilize local search.
What is Local Search?
Local Search is simply the use of “geographic-based keywords”. When people are searching for products and services they are increasingly using terms like “restaurants Philadelphia Pa” or “funeral home Boston Massachusetts”. By adding in the words “Philadelphia Pa” and “Boston Massachusetts” the person is saying that I only want to see companies who have what I need and reside in my local area. If your funeral home doesn’t have any contact information or hasn’t optimized your website with local keywords then your website will not come up in the search results for that individual.
How to Incorporate Local Keywords Into Your Website
There are a lot of different ways to make sure your website comes up in local search results. Here are a few ideas that you might want to consider if you are going to update your funeral homes’ website with local keywords:
- Optimize images on your website with local search terms. You can use Alt Tags and Title tags to input your local keywords. Optimizing images on your website is an underrated way of driving more search traffic to your website.
- Input local search terms in your anchor text throughout your website. Anchor text are the words that you hyperlink a URL to. So if you are on your home page and within the copy of your home page you want to link to your Funeral Services page you might “anchor” your URL to the keyword phrase “funeral home services for Philadelphia” instead of just “funeral home services”.
- Create a Contact Us page and put your address on that webpage.
- Create a footer that shows up on all of your web pages and in your footer be sure to include your physical address.
All of these options are great ways to optimize your website with local search terms. By taking the time to review your website and determine what areas of your website make the most sense to be updated with local search terms I promise that you will start to see an uptick in your traffic. The best part is that you can use free tools like Google Analytics to track how those new search terms are doing in regards to how much new traffic is coming in from the new local search terms that you created. Hmmm, maybe that will be the topic of our next blog post, “How to Use Google Analytics to Track Your Funeral Home Website Traffic”. Sta tuned!
Filed Under: Funeral Industry