In my opinion, the funeral home business is directly tied into the surrounding community and how integrated the funeral home is. The more funeral home owners and funeral directors get integrated into the surrounding community, the more business they will receive as a result. When it comes to funerals, people don’t need any extra stress. They want to use funeral services that they can depend on. They need that trust. In order to build that trust with people in the community I think funeral home owners and funeral directors need to be very public. As you know if you have been keeping up with our blog, with Halloween coming up, we have been focusing on ways that funeral homes can get involved in the community around the holiday. Our latest article talked about funeral homes sponsoring haunted hayrides. In this article we are going to discuss another idea for getting involved in your local community around the holiday.
Convert Your Funeral Home into a Place to Trick-or-Treat
I don’t know about you, but I know there are a lot of communities around the country who might not provide a lot of safe neighborhoods for young kids to go trick-or-treating. Funeral home owners and funeral directors might want to capitalize on this unfortunately situation by providing a great service to the public, converting your funeral home into a place for kids to go trick-or-treating on Halloween. Parents all over the community would be greatful to have a safe place to take their kids for trick-or-treating. It’s a great opportunity to show your future prospective customers that you care about them, their children, and your community.
How to Use My Funeral Home for Halloween
Turning a funeral home into a place for trick-or-treating can be quite easy and probably relatively inexpensive in regards to a marketing tactic. Below are some steps that you should consider taking to convert your funeral home into a safe place for kids to go trick-or-treating.
- Take a look at your funeral homes’ floor plan and figure out how many different areas can be converted for giving out treats. Hopefully there are at least 10 stations for kids to visit.
- Put a few people on point for set up and then make sure all employees can be available to help out during the event OR find some local volunteers
- Purchase some decorations and get decorating on the day of
- Purchase some treats to hand out OR try to partner with other local businesses and run a co-marketing campaign whereby they provide the treats and maybe even some help with setup/execution while you provide the venue.
- Have a fun and safe Halloween!
It really can be that simple. It doesn’t have to be anything too elaborate, but something that kids and parents can enjoy.
Halloween is a Funeral Home Owners’ Favorite Holiday
Halloween is a fun holiday. It’s also a holiday that gets the community going. Funeral Homes run the sort of business that can really thrive around this time of year. In order to take advantage of Halloween funeral home owners and funeral directors only need to get a little creative. It’s that simple. Get creative and figure out a way to provide value to your community, as your community is ultimately your future customers. By providing a venue for kids to go trick-or-treating I think funeral home owners can both provide value to the community while also running a successful marketing tactic.
What do you think of this idea? Will you consider if it for this Halloween? Leave your comments below.
- Start marketing the event in the local community
Filed Under: Funeral Industry