Over the past few months we have been talking about how funeral home owners and funeral directors can leverage online tools like social media and blogs to grow sales for their funeral home. Last month discussed the Funeral Industry using Facebook for reaching people, engaging them in discussions around funeral-related topics, and turning them into customers. In this article we are going to break away from the technology heavy theme to discuss an idea involving supporting the local community.
In our current economy it’s going to become more and more critical that everyone focuses on supporting their local community. Funeral Home Owners should get deeply involved in leading this support. As a funeral home owner you are limited in how you approach the public with your marketing message because of the nature of your business. People don’t want to see funeral ads. With that said, this shouldn’t stop you from finding creative ways to build relationships with local community members; who are ultimately your prospects. A great way to build relationships with local prospects is by participating in community events.
There are two main ways that you can get in front of the local community through community involvement. The first is to host your own events within the community. The second is to partner or join with existing community organizations and help with their community events and programs. As a business owner who’s probably fairly busy, the latter may be your best bet. You can join the chamber of commerce if you’re not already a member. You can scope out local meetup groups and get involved with their local programs. You can also use LinkedIn Groups to find community groups in your area. Once you get involved with some great community groups in your area you can then start participating in their local events. While doing so you will begin to meet new people, explain what you do for a living, and begin building your relationships.
By spending time suporting your local community you will begin to create a bond with other community members. When those folks have to face the difficult situation of making arrangements for a deceased loved one, you’re going to be the first person to pop into their head. Over the years you will create some truly remarkable friendships with other local residents. As you know better than anyone, people like working with friends during tough times. The funeral planning process is very difficult, but they’ll know that you will be there to support them. This is why they are going to choose your products & services over other local funeral homes.
It may not be a flashy way to market your business, but it is the right way. Marketing is all about relationship building. You do that through engagement around like-minded topics. By getting involved in your local community you will begin to meet others who are interested in supporting your community as well. Those folks will drive your sales in the years ahead.