Facebook recently announced that they have over 500 million users; easily making it the largest social network on the planet. Some Innovators in the Funeral Industry are already leveraging Facebook for business, like ConnectingDirectors.com; the first online funeral publication and networking site. Funeral home owners can use online tools like Facebook to reach customers & prospects and educate them on their services. Facebook is also a great tool for driving traffic to your funeral home website. In this post, like other recent articles on Funeral Homes using social media, we will dive into why Facebook makes sense as a marketing channel for funeral home owners and funeral directors, as well as, how you can leverage Facebook for your funeral home.
Facebook provides business owners with a platform for reaching people, engaging them in discussions around products & services, and turning them into customers. It’s a great platform for speading your online content. Do you blog about your funeral home, create Flickr Slide Shows for your customers, or shoot YouTube videos about your Funeral Services? If so, Facebook is a great platform for promoting that online content to your connections.
Here are a few ways that Funeral Home owners can leverage a business page on Facebook:
- The first steps are to fill out relevant information about your company, add links to the Website section within Facebook to help drive traffic to your online real estate, and add branding elements to your Facebook business page.
- Promote funerals under Facebook Events — I know we have to tread lightly here because of the sensitive nature of a funeral. If it’s positioned as a way to help your customers easily provide funeral information to friends & family, then it becomes a useful tool for funeral home owners.
- Create a FBML page for your Facebook business page – FBML pages allow you to create custom Facebook pages. You can put any relevant information about your business on these pages. You can also create more than one. Custom Facebook pages change the Facebook experience for your connections — in a positive way.
- Engage your Facebook Connections — If you produce online content, say through a blog or videos, you can post links to those articles/videos on your Facebook Wall and then write a sentence or two describing the article/video. Be sure to elicit feedback from your Facebook connections. When someone leaves a comment, be sure to respond, and even ask yet another question — keeping the conversation going. The goal is to engage as many of your connections as possible. Engagement helps build relationships.
As you can see from reading the information above, Facebook offers funeral home owners a platform for connecting with their target audience. Not only is it the largest social network out there, but it’s absolutely free. All that it takes is a time investment. If you’re looking for ways to promote your funeral home and communicate with customers and prospects, then consider creating a Facebook business page for your funeral home today.
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Filed Under: Funeral Homes