Florida Billboard Campaign Uses Hearses to Make a Point
Do hearses make a point when used on a billboard campaign? Officials in South Daytona think they do. Crime prevention officer for the Orange Police Department, David Miller, said his department’s new campaign will use a hearse to get their point across. Dubbed “Choose Your Ride,” the billboard campaign includes a billboard with a picture of a police car, a taxi, an ambulance and a hearse.
“Hopefully people will be sensible and have a designated driver and stay safe,” Miller said about the department’s goals.
In addition to pictures of hearses and emergency vehicles to help people make proper decisions, the Volusia Crime Prevention Association also held an event to teach adults how to keep their children safe in the event of an accident. The event also told people how to notify loved ones if they’ve been involved in an accident. In addition, Sgt. Kim Miller from the Florida Highway Patrol Troop D was the featured speaker. She described several other programs that the department is working on.
Pictures of hearses and funeral cars tend to have a sobering effect on people. Hopefully, this message will get out and other counties and states will promote similar messages. And if pictures of hearses will help people realize the seriousness of bad driving habits, so be it.
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