People used to say that the funeral business was recession-proof. Even when people are suffering financially, funerals are something that they will always need. While this is true, many mourners are finding ways to save money when it comes time to say goodbye to a loved one. One of the main things they are cutting back on is funeral cars.
Michael Land, the president of the Texas Funeral Directors Association, said the trends are changing in the funeral business. “What we see a lot of now are your consumers actually calling ahead and actually price-shopping several different funeral homes before they actually make a decision as to which funeral home they might use,” he explained. He and other funeral directors throughout Texas just got finished holding their annual convention in Austin where the tales of recession were discussed and explored as they relate to the business of death.
In addition to cutting back on the funeral cars that follow behind the hearse, Jim Monroe of Tulsa said the “death rate is off nationwide right now.” When asked if that was a bad thing, he had this to say: “Yeah, for this business it is.” He sells hearses for a living and is noticing the lessening demand for his product. Instead, he said, families are realizing that their personal vehicles do the job just as well.
Filed Under: Funeral Cars